
Rebranding
The new owners of a long-stalled project enlisted Y!MG to help them communicate their mission to revitalize "Ridgewood Estates" with a sustainable objective.
One of our first recommendations was to drop "Estates" from the name for a more contemporary tone that would be consistent with the project's new direction.
We also redesigned the logo, giving it a more contemporary feel and designed a granite entry sign that integrates with the brand more appropriately than the existing polished-brass lettering.
Finally, we researched and developed the tag line "Your Time Is Here" to convey to prospective residents that they have arrived at a prime destination and that shared common-area maintenance allows them to use their time as they like rather than mowing grass, pulling weeds, and shoveling snow.

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