Rebranding

The new owners of a long-stalled project enlisted Y!MG to help them communicate their mission to revitalize "Ridgewood Estates" with a sustainable objective.

One of our first recommendations was to drop "Estates" from the name for a more contemporary tone that would be consistent with the project's new direction.

We also redesigned the logo, giving it a more contemporary feel and designed a granite entry sign that integrates with the brand more appropriately than the existing polished-brass lettering.

Finally, we researched and developed the tag line "Your Time Is Here" to convey to prospective residents that they have arrived at a prime destination and that shared common-area maintenance allows them to use their time as they like rather than mowing grass, pulling weeds, and shoveling snow.