Benchmark Multimedia is a digital-content development and reproduction company that, over three decades, evolved to survive transitions from Beta to VHS, then to CD and DVD formats. Now, as demand for physical media shrinks, Benchmark must ensure that its product remains relevant, attractive, and competitive.

Benchmark has always distinguished itself from its competitors by providing highly personalized customer service. They want to make sure customers visiting their website receive the same high-quallity shopping experience. It engaged Y!MG to create a store that guides shoppers through product selection in a way that most online stores using off-the-shelf filter-based shopping carts can't.

Y!MG drew on decades of retail experience to create a user experience that replicates the kind of service a shopper receives from a knowledgeable and attentive sales person.